You may have read or heard that Transport for London, who run the transport… for London, have recently banned ‘junk food’ ads. Being as big a fan of state intervention as I am, I thought I would comment on some of the implications this decision has for the advertising community and the rest of us.
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I’m sure that if you are anything like me you have spent the last few weeks waiting in eager excitement for the spring bulbs you planted last year to send their first shoots skyward. And if you have no idea what I am talking about then I encourage you to pop out this weekend and
"Demographics are important, but not all demographics are useful." - Michael Harris (Just Now) What is a millennial, or for that matter what is a baby boomer? Where did these little fragments of generalising nomenclature come from? And most importantly why do marketeers pretend that they matter? I must come clean and say that by