Establishing a marketing strategy is certainly not a one-size-fits-all process and should be led by how your organisation wants to proceed. It can be as formal or as informal as you like and can range of broad top-level idea generation and consultation through to detailed annual plans.
A good strategy should tie together multiple aspects of your business outlook, not just where you want to be in one, three or five years, but also where you are now and where you have come from. During development we will integrate in everything else that makes your businesses unique from brand tone of voice and USPs through to proposition and position.
Harris Consulting Services can work with you to shape your strategy in a way that has a lasting, positive impact. So, whether you want to discuss ideas as to how to get your name out their or put in place a specific, step-by-step strategic plan to reaching a certain marketing goal, let us know.